Artificial intelligence isn’t just changing the functionality of modern business software; it’s also challenging traditional licensing and pricing models. Many CRM and workflow solutions continue to be billed based on the number of human users. However, as AI agents increasingly take on tasks and support entire process steps, a pure “price-per-user” model no longer accurately reflects actual usage.

With its new Unlimited Plan, Creatio is responding to this trend. Companies should be able to scale users, applications, workflows, and custom-developed AI agents across the entire organization without having to account for every expansion through additional user licenses.

Even prospective customers searching online for “studio creatio” or “creatio software” will thus encounter an important innovation: Creatio is increasingly evolving from a traditional CRM and workflow solution into a comprehensive platform for AI-powered business processes.

At the heart of this are so-called AI agents. They can analyze information, summarize content, update data records, and execute defined tasks within a business process.
For B2B companies, this opens up new opportunities to bring together CRM, artificial intelligence, and automation on a single platform.

The price is not calculated solely based on a fixed number of user licenses. Instead, pricing is determined on a case-by-case basis and is based on the size and planned scope of use of the respective organization.

The key difference: The focus shifts from the number of individual software licenses to company-wide execution and automation of business processes.

As a result, it is no longer just the number of people accessing a platform that matters. What is becoming more important is how many business processes, applications, and automated activities can be handled through the platform.
This is exactly where Creatio’s new pricing model comes in.

The search term “process automation software” therefore describes only a portion of the possible scope of application. Creatio combines technical automation with CRM functions, data management, artificial intelligence, and the development of custom applications.

For companies, this means that processes no longer need to be managed in isolation within different standalone solutions. Instead, data, tasks, and decisions can be interconnected within a single platform.

Creatio is also a no-code platform that enables companies to develop applications and workflows without extensive traditional programming.
This allows line-of-business departments to be more closely involved in digital transformation projects. Requirements do not have to be implemented exclusively through lengthy development projects. Instead, new processes, forms, data models, and user interfaces can be configured and tested more quickly.

This offers three main advantages:
1. New requirements can be implemented more quickly.
2. Business units and IT work more closely together.
3. Successful pilot projects can be more easily scaled to other teams.

Complex integrations, custom extensions, or specific security requirements still require technical expertise. “No-code” therefore does not mean that IT expertise is no longer necessary. However, the technology can shorten development times and increase the platform’s adaptability.

Creatio does not completely replace the existing licensing models. Companies can still choose between different pricing plans.

The key question, therefore, is not just:
“How many users need a license today?”
Rather, companies should assess the extent to which they intend to utilize CRM, automation, and artificial intelligence in the coming years.

The professional use of AI requires clear lines of responsibility. AI agents should provide targeted support to employees and be integrated into transparent business processes.

Customer Relationship Management remains a central component of the Creatio platform. Companies can map sales, marketing, and service processes on a shared database.

This provides a more comprehensive view of customers, prospects, and business partners. For example, sales representatives can see not only open sales opportunities but also past contacts, service requests, marketing activities, and relevant process information.

Even companies that use the search term “software customer relationship management” in their research are often looking for a solution that offers more than a traditional customer database. Today, integrated workflows, intelligent assistance features, and the ability to adapt processes to individual business models are crucial.
Creatio combines these requirements within a single platform.

This allows Creatio to serve as a platform that connects different departments. The goal is to reduce media discontinuities and create end-to-end processes.

Company-wide Use

In many companies, only a limited portion of the workforce actively uses the CRM. Other departments continue to use spreadsheets, emails, or additional line-of-business applications.
An unlimited user model can make it easier to integrate additional departments into a central platform. This transforms Creatio not only into a sales tool, but also into a company-wide process platform.

Scaling Successful AI and Automation Projects

Many companies start with individual pilot projects. For example, an AI agent might assist the sales team with lead qualification or help customer service analyze inquiries.
Once a pilot project is successful, it’s often rolled out to other teams or locations. The Unlimited Plan can help integrate additional users, workflows, and agents without having to go through a completely new licensing process for each expansion.

No. Unlimited usage does not automatically mean that the plan is more cost-effective for every company.
A company with few users and a clearly defined CRM process may be better served by a Growth or Enterprise plan.
The Unlimited plan becomes particularly attractive when:

• many employees and departments are to be involved,
• numerous applications and workflows are planned,
• AI agents are used company-wide,
• Creatio is to be established as the central platform in the long term.

For a well-founded evaluation, companies should consider more than just licensing costs. Implementation, data migration, integrations, training, operation, and further development are also part of the total cost of ownership.
These costs are offset by potential savings, such as shorter process runtimes, fewer manual tasks, and a reduced number of standalone solutions.

MPowerdHub helps companies analyze their requirements in a structured manner and deploy Creatio in a way that aligns with their respective business strategies.
Services range from process analysis and the development of a CRM strategy to the selection of the appropriate licensing model, as well as the implementation, integration, and long-term development of the platform.
MPowerdHub also supports companies from the initial idea through to productive use when it comes to custom no-code solutions, data migrations, and the design of practical AI use cases.

With the Unlimited Plan, Creatio is responding to a fundamental shift in the enterprise software market.
Human users, automated workflows, and AI agents are increasingly working together on a single platform. A pure per-user pricing model no longer fully reflects this development.
The new model may be of particular interest to larger B2B companies that want to deploy Creatio company-wide, automate numerous processes, or pursue a comprehensive AI strategy.
However, “Unlimited” isn’t automatically cheaper or better. Cost-effectiveness depends on your specific situation, the planned number of users, and your long-term platform strategy.


Want to find out which Creatio model is right for your company?
The experts at MPowerdHub can help you assess your processes, user numbers, automation goals, and planned AI use cases.

30 minutes. No sales pitch. Just an open conversation about the challenges you face.