Keimfarben is the world's leading manufacturer of silicate paints and a subsidiary of Leonhard Moll AG. Before the project began, there was a need to replace the existing CRM system and standardize marketing, sales, and service processes globally.
Replacement of the existing CRM system
Creation of a seamless 360° CRM process
Implementation as part of a global rollout project
Support for international teams such as the field sales team and the tender team
Need for no-code features to flexibly map and customize processes
Project Objectives
Implementation of a modern CRM system
Support for a global marketing, sales, and service process
Using no-code features for quick configuration
Providing a 360° view of customers and processes
Consistent use by technical consultants and bidding teams
Our Approach & the Solution
With the help of the Creatio platform, the existing CRM system was completely phased out and replaced with a modern, flexible, and globally deployable solution. The system supports marketing, sales, and service through a seamless 360° process.
Marketing
Diagram of the global CRM process
Support for international marketing structures
Sales
Use of the CRM by field service consultants
Support in property management (bidding)
Service
Integration of the service process into the global CRM framework
No-code features
Flexible customization and expansion without traditional development
Scalability for a global rollout
Results & KPIs
Replacement of the old CRM system and implementation of a globally standardized system
Technical consultants and the tender team work with standardized data
360° CRM process available worldwide
Marketing, sales, and service processes are managed centrally
No-code makes customization and international scaling easier
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Technologies Used
Our technology partners for this project
Creatio
No-code CRM & BPM platform as the core of the global solution
CORE SYSTEM FOR MARKETING, SALES, AND SERVICE
“MPoweredHub impressed us with its technical expertise, high level of professionalism, and clear understanding of our needs during the successful implementation of our CRM system. We particularly appreciated their flexible, solution-oriented approach and their reliable support, even during critical phases of the project.”
Gouache paints
Bettina Heyne, Authorized Signatory
Frequently Asked Questions About the Project
Answers on CRM implementation, no-code solutions, and global rollout
As a no-code platform, Creatio offers the flexibility to map complex international processes without traditional programming. This enables rapid customization and a scalable global rollout.
The project was implemented in phases as part of a global rollout. Thanks to the no-code features, individual countries and regions could be integrated step by step without having to start from scratch each time.
The CRM supports marketing, sales (field sales, bid team), and service through a seamless 360° CRM process. All customer touchpoints are managed centrally.
All customer-related information from marketing, sales, and service is available on a single central platform. Every employee has access to complete customer histories, ongoing projects, and service cases.
Yes. We support international companies with CRM modernization, global rollouts, and no-code implementations. Contact us for a free initial consultation.
Interested in similar projects?
We help international companies modernize their CRM systems, implement global rollouts, and effectively leverage no-code technologies.
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