The Christian Koenen Group is a global technology company and European market leader in high-precision premium tools for the electronics and semiconductor industries. Before the project began, key customer processes were not fully digitized or were only partially supported by systems.
The sales process, from inquiry to order, was not fully digitized
Customer service processes should be structured and automated
Customer portal activities had to be supported by the system
Marketing processes (events, campaigns, mailings) required a more modern technological foundation
Project Objectives
Digital Processing of Inquiries
Seamless ordering process
Automated customer service activities
Support and implementation of customer portal features
Modernization of Event and Campaign Management
Our Approach & the Solution
Using the Creatio platform, a centralized solution was implemented that systematically maps and automates all customer-related processes.
Sales
Processing of inquiries
Continue through to the order
Customer Service
Digitization of the entire service process
Integration of customer portal activities
Marketing
Event and Campaign Management
Mass mailings
Response Tracking
Ticket Delivery
Results & KPIs
The sales process has been fully digitized
Customer service activities have been automated and are now system-supported
Marketing processes have been centralized and digitized
Customer portal activities have been integrated into the process landscape
+
Projects
+
Projects
+
Projects
+
Projects
Technologies Used
Our technology partners for this project
Creatio
A central platform for digitizing sales, service, and marketing across the entire customer journey.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet.
Christian Koenene Group
First Name, Last Name, Position
Frequently Asked Questions About the Digital Transformation of Sales, Service, and Marketing Processes
Answers to the most important questions about optimizing customer-related processes in the electronics and manufacturing industries.
The entire sales process—from inquiry to order—as well as customer service and marketing processes such as campaigns, events, and mailings have been digitized.
Creatio serves as a central platform that integrates sales, service, and marketing into a single system and enables end-to-end, automated processes.
Inquiries can be processed in a structured manner, seamlessly tracked, and efficiently completed through to the order.
Service processes have been fully digitized and automated, including the integration of customer portal activities to enhance transparency and speed.
Event and campaign management have been modernized—including mass mailings, response tracking, and automated ticket distribution—to enable better control and analysis.
Interested in similar projects?
We help companies digitize their sales, service, and marketing processes and implement them end-to-end using Creatio.
Your specialized B2B digital platform consultancy. CRM implementation, process automation, and digital transformation—with fixed prices and a team that delivers.
